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It would appear chums at The Sunday Times have decided to followed up little old Betaville's UNCOOKED Alert about WPP, the FTSE 100-listed marketing services giant.
Mark "The Kleinmanator" Kleinman of Sky News popped up earlier with a takeover tale about S4 Capital, the London-listed digital advertising firm set up by advertising mogul Sir Martin Sorrell after his left FTSE 100-listed WPP.
A curious piece has popped up in Campaign, the newsletter and magazine for advertising industry executives and corporate marketing departments.
The mega deal has just been announced.