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UNCOOKED ALERT: Microsoft said to ...

Microsoft and Alphabet have both been tipped as potential acquirers of wearable device maker Fitbit amid talk it has appointed an adviser to run a strategic review.

People following the situation said they had heard rumours Alphabet, the owner of Google, and Microsoft are both in the running to buy Fitbit.

Last month Reuters reported that Fitbit has been in talks with Qatalyst, the investment bank set up by controversial technology banker Frank Quattrone, about whether it should engage with potential acquirers...